4 Cool Kid Brands You May Not Have Heard Of

By fashion editor Ashley

Cool Kid Brands

As a child back to school shopping was something I looked forward to all year long. Sometimes it was stressful and the shopping days were long but my favorite part was the fashion show we would put on for our parents the night before school started. My sister and I loved it, and though they won’t admit it, so did our four brothers.

Is back to school shopping something you and your kids look forward to or dread? Click through to see a few kids brands you may not have heard of that your kids will love just as much as you will!

Photography by Ashley Thalman, styling by Karli Haglund (karli.elaine@gmail.com), modeling by Avery and Owen, graphics and written by Ashley Aikele, creative direction by Liz Stanley

Cool Kid Brands

Vacay Shorts c/o PRSPR | Striped Pocket Tee c/o PRSPR | Zipper Bracelets Nordstrom

1. PRSPR ( prosper )- an e-shop featuring kids’ apparel for the kid life.
With a vibe that celebrates children, yet resonates with parents PRSPR has built a brand that caters to “people with champagne (or expensive juice) tastes on a milk budget”. PRSPR offers stylish attainable clothing for kids age 3-8. Most of their pieces are unisex and reflect the great thought and care they put into producing quality kids clothing. Here are a few more of our favorite pieces from their site! Mouse Pants | Striped Dress | Gramps Cardi | Dino Leggings
Cool Kids Brands
MadPax Backpack (Silver available through Nordstrom) | Mini Boden Sock | Hot Pink Doc Martens
2. MadPax-a wild experiment in individuality.
With a motto like “Why Blend” its no wonder their packs are funky, rad, and anything but ordinary. MadPax specializes in backpacks ranging from fullsize to the nibbler in an array of colors and styles. We like these packs because what kid doesn’t want to wear spikes to school? Some of our other favorite packs! Going Green Blok Pack | Gumball Bubble Pack | Dinosaur Lime Spiktus Rex Pack
Cool Kid Brands
Cool Kid Brands
3. Mini BodenGreat British Style
Boden Launched in the UK in 1991 featuring just menswear. In the next five years they added women’s and children’s clothing and finally reached the US in 2002. With a strong ethical policy Boden practices social responsibility to the workers and suppliers who make their clothes by being committed to factory screenings and the principle of paying a “living wage”. It’s nice to see a company that is committed to being ethical, especially when they are making clothes for our kids. Here are some more of our favorite pieces from their site. Retro Print Skirt (only $11.40!) | Washed Velvet Shorts | Padded Boys Jacket | Roar Sweater
Cool Kid Brands
4. Alex and Alexa-the ‘NET-A-PORTER for under 14 year olds’
Alex and Alexa is the global style destination for kids, offering over 200 fashion, sports and toy brands. Their style ranges from the traditional to the cutting edge. With higher prices this site is perfect for investment or splurge pieces. If you are looking for designer brands for your kids like Burberry, Chloé, Fendi and Dolce & Gabbana, then this is the site. Here are a few more of our favorites! Pink Floral Smock | Peach Jeans (Only $31.50) | Hooded Boys Sweatshirt | Navy Windbreaker Jacket
Cool Kid Brands


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