Found a new pair of jeans I absolutely love…
They’re ASKK NY, which is a new to me brand. The female founders are from Rag & Bone and J Brand (two top denim brands I also love). Their focus is on simplicity, and high quality denim.
They have a bit of stretch, but don’t stretch out. It’s a little magical how they can be so comfy, but still keep their shape all day (perhaps it’s that Japanese denim!). Straight up, they’re flattering AF.
I found them at a local boutique here in Bozeman called Salchicha. According to the employee there this is the new ‘it’ jean. She offered the warning, “Watch out. Once you get a pair you’ll want them in every wash”.
Feeling that now!